Learn how the Internet has Changed Publishing (and how you can proft from it)
The Internet has changed everything from how books are published, sold and read. It is disrupting traditional distribution channels and rearranging the book publishing value chain. Publishing industry leaders are meeting on September 26, 2007 in New York City. The focus of the day long session will be the Internet—how to maximize it, harness it and use it to dig into overlooked sales areas.
“Amazon and the other on-line book retailers proved the Internet’s power to change retailing,” says Dan Poynter, Director of the Book Summit. “On the other side of this, marketing a book has become even more challenging especially with book review sections minimizing their coverage and sometimes shutting down all together. Our goal is to come together to offer solutions and find ways to work in this new paradigm. And also discuss the future of the long tail”
The 2007 Book Summit will host CEOs from publishing houses, digital printers, small publishers, reviewers, distributors and associations sharing their views on where the Internet is leading the industry and what they are doing to keep ahead of the seismic changes.
The first two Book Summits in 2005 and 2006 were enormously successful, bringing together leaders in the industry to discuss and begin to resolve issues that are changing the dynamic of publishing. Industry experts displayed increased optimism about the industry and found that short-run printing and the Internet are benefits rather than detriments to the future of publishing.
Learn more about the 2007 Book Summit: www.booksummit.com
“Amazon and the other on-line book retailers proved the Internet’s power to change retailing,” says Dan Poynter, Director of the Book Summit. “On the other side of this, marketing a book has become even more challenging especially with book review sections minimizing their coverage and sometimes shutting down all together. Our goal is to come together to offer solutions and find ways to work in this new paradigm. And also discuss the future of the long tail”
The 2007 Book Summit will host CEOs from publishing houses, digital printers, small publishers, reviewers, distributors and associations sharing their views on where the Internet is leading the industry and what they are doing to keep ahead of the seismic changes.
The first two Book Summits in 2005 and 2006 were enormously successful, bringing together leaders in the industry to discuss and begin to resolve issues that are changing the dynamic of publishing. Industry experts displayed increased optimism about the industry and found that short-run printing and the Internet are benefits rather than detriments to the future of publishing.
Learn more about the 2007 Book Summit: www.booksummit.com
posted by Brian Jud at 9:26 AM
1 Comments:
The Internet has had a major impact on the way that traditional publishers do business. As a VP of Marketing for an educaitonal publishing company, I can say that our publishing practices (including how we design our bookcovers for maximum exposure on Amazon.com) has changed forever. I believe this transformation will continue to evolve as books become a means for a more comprehensive experience for readers. Michael Fleischner is an Internet marketing expert and publisher for Peterson's, a Nelnet company and founder of MarketingScoop.com.
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