Wednesday, August 15, 2007

2007 Book Summit Agenda

1. AGENDA. This year the Book Summit will focus on two specific areas.
The Internet: its impact on publishers and
The Internet: its impact on marketing/distribution.
One is scheduled for the morning and the other will be addressed in the afternoon.

A. The impact of the Internet on Publishers.
Chaired by Bill Frank.

· How electronic media is best being used to promote books.
o eGallies, video book trailers, virtual book tours, blogs, ezines, and listservs.
o Social networks, wikis, user-generated content
· The impact of Web 2.0 technologies
o “Conversations evaporate.” How does a publisher keep the conversation alive about a book in a Web 2.0 world?
· The affect of digital printing, ebooks, audio books and audio downloads?
o Disney & Scholastic are launching an ebook test for young children.
· The future of non-fiction in the face of Online Search Engine growth?
· The future of fiction in the face of online entertainment.
o How to make fiction compete with the various other forms of entertainment available to readers
o Why are comic book sales and anime growing despite free video content available on the web?
· What impact is there on the industry when online book reviewers charge to review a book?
· And more

"I think in general, these publishers are resistant to change and resistant to innovation. Our advice to publishers would be to digitize everything they have. It's the new independent publishers who are going to exploit this opportunity."
—Steve Riggio, CEO, Barnes & Noble,
at ePubExpo, November 2000.


B. Impact of the Internet on Distribution, Sales & Marketing.
Chaired by Eric Kampmann

· How are distributors maximizing the Internet.
o Tapping into Internet revenue & capturing more sales in the long tail
· Web-based booksellers versus bricks & mortar outlets
o Amazon’s 10-15 marketing programs available, 1-click ordering on purchases, etc.
o Compare in-store promotion models versus online promotion strategies.
· And more


2. BRIAN JUD INTRODUCES BOOK CENTRAL STATION with listings of more than 3000 publishing suppliers in 23 categories including designers, editors, distributors, printers, publicists, reviewers – rated and reviewed by previous clients. You can also download special reports, booklets and eBooklets with thousands of tips on marketing strategy, planning, pricing, distribution and publicity. Plus there are links to TV and radio shows, bookstores, libraries, associations, trade shows and special-sales leads.

This is a paid subscription service but you can try it at no charge for two weeks. See http://www.bookcentralstation.com/trial.asp. For more information go to www.bookcentralstation.com or contact Brian Jud, P O Box 715, Avon, CT, 06001- 0715; Phone (800) 562 - 4357 or email BrianJud@bookcentralstation.com
Brian Jud is a member of your Book Summit team.


3. BOOK PUBLISHING NEWSFEED. Get the latest in publishing news throughout the day—as it happens. The news comes to you. Subscribe to Greenleaf Book Group’s Big Bad Book Blog RSS Feed.
See
http://feeds.feedburner.com/BigBadBookBlog

4. BOOK SUMMIT TEAM HIGHLIGHT. One member of our team is:
Eric Kampmann entered book publishing through an entry level sales position at the Viking Press in 1970. He was promoted to Assistant Sales Manager and then in 1974 moved on to St. Martin’s Press as Director of Sales. In 1977 Eric moved to Simon & Schuster as National Sales Manager where he focused his energy on building a sales organization that could deal with the significant sales growth at S & S. In 1980, he was promoted to the position of Vice President, Director of Sales.

Eric has worked with independent publishers since 1981, first as the President of Kampmann & Company, then as one of the architects who engineered National Book Network’s growth in the early 1990’s. Eric is currently the President of Midpoint Trade Books, Inc., a sales and distribution company for independent publishers, which was founded in 1996 by Eric and his two Partners.

Eric is the author of The Book Publishers Handbook: The 7 Keys to Publishing Success to be published for the book trade by Beaufort Books, Inc. in May 2007. Eric has also taught book publishing courses at Harvard, Columbia, Hofstra and New York University. He has also served on panels at PMA University, SPAN, and other venues.

5. BOOK SUMMIT WEB SITE UPDATED. Even more changes due soon. See
http://www.booksummit.com/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Third Annual Book Summit: Wednesday, September 26, 2007 at the NYCIP (same venue) in New York.

See photos on past Summits as well as information on the next one. http://www.BookSummit.com

Book Summit Team
Dan Poynter, DanPoynter@ParaPublishing.com
Bill Frank, wafj@pacbell.net
Brian Jud, BrianJud@bookmarketing.com
Eric Kampmann, eric@midpointtrade.com
John Harnish, enjoyoften@comcast.net
Marianne Bohr, mbohr@nbnbooks.com
Penny Sansevieri, penny@amarketingexpert.com
Tom Gregory, HYPERBIZ@aol.com

Agenda for the Book Summit, Sept 26, NYC

1. AGENDA. This year the Book Summit will focus on two specific areas.
The Internet: its impact on publishers, and
The Internet: its impact on marketing/distribution.
One is scheduled for the morning and the other will be addressed in the afternoon.

A. The impact of the Internet on Publishers.
Chaired by Bill Frank.

· How electronic media is best being used to promote books.
o eGallies, video book trailers, virtual book tours, blogs, ezines, and listservs.
o Social networks, wikis, user-generated content
· The impact of Web 2.0 technologies
o “Conversations evaporate.” How does a publisher keep the conversation alive about a book in a Web 2.0 world?
· The affect of digital printing, ebooks, audio books and audio downloads?
o Disney & Scholastic are launching an ebook test for young children.
· The future of non-fiction in the face of Online Search Engine growth?
· The future of fiction in the face of online entertainment.
o How to make fiction compete with the various other forms of entertainment available to readers
o Why are comic book sales and anime growing despite free video content available on the web?
· What impact is there on the industry when online book reviewers charge to review a book?
· And more

"I think in general, these publishers are resistant to change and resistant to innovation. Our advice to publishers would be to digitize everything they have. It's the new independent publishers who are going to exploit this opportunity."
—Steve Riggio, CEO, Barnes & Noble,
at ePubExpo, November 2000.


B. Impact of the Internet on Distribution, Sales & Marketing.
Chaired by Eric Kampmann

· How are distributors maximizing the Internet.
o Tapping into Internet revenue & capturing more sales in the long tail
· Web-based booksellers versus bricks & mortar outlets
o Amazon’s 10-15 marketing programs available, 1-click ordering on purchases, etc.
o Compare in-store promotion models versus online promotion strategies.
· And more


2. BRIAN JUD INTRODUCES BOOK CENTRAL STATION with listings of more than 3000 publishing suppliers in 23 categories including designers, editors, distributors, printers, publicists, reviewers – rated and reviewed by previous clients. You can also download special reports, booklets and eBooklets with thousands of tips on marketing strategy, planning, pricing, distribution and publicity. Plus there are links to TV and radio shows, bookstores, libraries, associations, trade shows and special-sales leads.

This is a paid subscription service but you can try it at no charge for two weeks. See http://www.bookcentralstation.com/trial.asp. For more information go to www.bookcentralstation.com or contact Brian Jud, P O Box 715, Avon, CT, 06001- 0715; Phone (800) 562 - 4357 or email BrianJud@bookcentralstation.com
Brian Jud is a member of your Book Summit team.


3. BOOK PUBLISHING NEWSFEED. Get the latest in publishing news throughout the day—as it happens. The news comes to you. Subscribe to Greenleaf Book Group’s Big Bad Book Blog RSS Feed.
See
http://feeds.feedburner.com/BigBadBookBlog

4. BOOK SUMMIT TEAM HIGHLIGHT. One member of our team is:
Eric Kampmann entered book publishing through an entry level sales position at the Viking Press in 1970. He was promoted to Assistant Sales Manager and then in 1974 moved on to St. Martin’s Press as Director of Sales. In 1977 Eric moved to Simon & Schuster as National Sales Manager where he focused his energy on building a sales organization that could deal with the significant sales growth at S & S. In 1980, he was promoted to the position of Vice President, Director of Sales.

Eric has worked with independent publishers since 1981, first as the President of Kampmann & Company, then as one of the architects who engineered National Book Network’s growth in the early 1990’s. Eric is currently the President of Midpoint Trade Books, Inc., a sales and distribution company for independent publishers, which was founded in 1996 by Eric and his two Partners.

Eric is the author of The Book Publishers Handbook: The 7 Keys to Publishing Success to be published for the book trade by Beaufort Books, Inc. in May 2007. Eric has also taught book publishing courses at Harvard, Columbia, Hofstra and New York University. He has also served on panels at PMA University, SPAN, and other venues.

5. BOOK SUMMIT WEB SITE UPDATED. Even more changes due soon. See
http://www.booksummit.com/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Third Annual Book Summit: Wednesday, September 26, 2007 at the NYCIP (same venue) in New York.

See photos on past Summits as well as information on the next one. http://www.BookSummit.com

Book Summit Team
Dan Poynter, DanPoynter@ParaPublishing.com
Bill Frank, wafj@pacbell.net
Brian Jud, BrianJud@msn.com
Eric Kampmann, eric@midpointtrade.com
John Harnish, enjoyoften@comcast.net
Marianne Bohr, mbohr@nbnbooks.com
Penny Sansevieri, penny@amarketingexpert.com
Tom Gregory, HYPERBIZ@aol.com

Monday, July 23, 2007

Book Summit NewsBrief – July, 2007

1. BOOK SUMMIT: SAME PLACE, DIFFERENT NAME. On May 31, 2007, the Small Press Center officially became The New York Center for Independent Publishing, launching with a cocktail reception at the century old landmark building of The General Society, at 20 West 44th Street, in midtown Manhattan. The NYCIP is the venue for the September Book Summit.

2. BOOK SUMMIT TEAM HIGHLIGHT. One member of our team is Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert.

Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Penny is the author of five books, including Book to Bestseller which has been called the "road map to publishing success."

AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with message boards, blogs, ezines, and relevant sites to push an author’s message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market.

To discover more about Penny’s books or her promotional services, you can visit her web site at http://www.amarketingexpert.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@amarketingexpert.com


3. BOOK SUMMIT WEB SITE UPDATED. Even more changes due soon. See
http://www.booksummit.com/



Third Annual Book Summit: Wednesday, September 26, 2007 at the NYCIP (same venue) in New York.

See photos on past Summits as well as information on the next one. http://www.BookSummit.com

Book Summit Team
Dan Poynter, DanPoynter@ParaPublishing.com
Bill Frank, wafj@pacbell.net
Brian Jud, BrianJud@bookmarketing.com
Eric Kampmann, eric@midpointtrade.com
John Harnish, enjoyoften@comcast.net
Marianne Bohr, mbohr@nbnbooks.com
Penny Sansevieri, penny@amarketingexpert.com
Tom Gregory, HYPERBIZ@aol.com

Thursday, July 12, 2007

Preparations Continue for the 2007 Book Summit

Preparations for Book Summit 2007 are well under way - we will be posting the new schedule very soon, please check www.booksummit.com for a complete schedule. In the meantime, take a peak at last year's Book Summit 2006 schedule (http://www.booksummit.com/schedule.php) for a glance at what's in store this coming year. You may also want to view a slide show from last year’s Book Summit at http://www.booksummit.com/images/06_slide.pps. Meet the 2007 Book Summit Team at http://www.booksummit.com/team.php, too. We look forward to seeing you on September 26 at Book Summit 2007 in New York City.

Monday, May 14, 2007

Industry Leaders Predict The Future Of The Book

The internet has changed everything from how we sell books, how we read books, to how we publish them. “Amazon and the other on-line book retailers proved the Internet’s power to change retailing,” says Dan Poynter, Director of the Book Summit. “On the other side of this, marketing a book has become even more challenging especially with book review sections minimizing their coverage and sometimes shutting down all together. Our goal is to come together to offer solutions and find ways to work in this new paradigm. And also discuss the future of the long tail”

The third annual Book Summit on September 26, 2007 in New York City will bring together key industry leaders to focus on the Internet—how to harness it and to use it to dig into overlooked sales areas.

The event will be held at the Center for Independent Publishing (formerly the Small Press Center). The day long round table will host senior managers from publishing houses, digital printers, small publishers, reviewers, distributors and associations sharing their views on where the Internet is leading the industry and what they are doing to keep ahead of the seismic changes. The first two Book Summits in 2005 and 2006 were enormously successful in defining the new opportunities and challenges of internet and demand publishing, and in facilitating discussion, ideas, and solutions about the new technologies and business models that are changing the dynamic of publishing.

As in the past, the Summit will be divided into two segments, a gallery for spectators and a round table for the discussion group. There will be no speeches, classes or exhibits. This is a meeting of industry leaders, to discuss the future of publishing and promotion on the Net. Invitations have also been extended to the media.

For information and applications to attend, see www.booksummit.com

Wednesday, May 09, 2007

Book Summit NewsBrief – Vol. 2, No. 4 -- May, 2007

1. BOOK EXPO BLOG. Bloging with BEA Event Director, Lance Fensterman.
A unique perspective on the book world from the bookseller come BEA leader.
Blackberry in hand, expect dispatches from around the world. See:
http://www.bookexpo-lance.blogspot.com/.


2. YOUR BOOK SUMMIT TEAM--WORKING THE BEA BOOK FAIR.
Contact them via their mobile numbers:
Brian Jud: +1-860-985-5908
Penny Sansevieri: +1-619-808-2665
John Harnish: +1-610-626-2436
Eric Kampmann: +1-203-253-4522 (and at the Midpoint Trade booth).


3. BOOK SUMMIT BLOG.
For a running account of the issues facing the industry, see
http://www.BookSummit.com/


4. BOOK CHANNEL BOUND FOR INTERNET.
CBS's Simon & Schuster to Launch Author Videos Via YouTube, Other Sites. See
http://setup1.wsj.com/article/SB117859315428995461.html?mod=us_business_whats_news


5. WHAT DOES YOUR BOOK SUMMIT TEAM DO?
They meet every two weeks via conference calls to plan, organize and execute a unique event.

The Book Summit does not involve speeches, classes or exhibits.
It is a gathering of book industry leaders who are on the cutting edge of the business.
They meet around a table to discuss what is happening and what is coming.


Bill Frank is the moderator.
See http://www.BookSummit.com/


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Third Annual Book Summit: Wednesday, September 26, 2007 at the Small Press Center (same venue) in New York.


See photos on past Summits as well as information on the next one. http://www.BookSummit.com

Book Summit Team
Dan Poynter, DanPoynter@ParaPublishing.com
Bill Frank, wafj@pacbell.net
Brian Jud, BrianJud@bookmarketing.com
Eric Kampmann, eric@midpointtrade.com
John Harnish, enjoyoften@comcast.net
Penny Sansevieri, penny@amarketingexpert.com
Tom Gregory, HYPERBIZ@aol.com

Send NewsBrief submissions to DanPoynter@ParaPublishing.com

Friday, April 27, 2007

Learn how the Internet has Changed Publishing (and how you can proft from it)

The Internet has changed everything from how books are published, sold and read. It is disrupting traditional distribution channels and rearranging the book publishing value chain. Publishing industry leaders are meeting on September 26, 2007 in New York City. The focus of the day long session will be the Internet—how to maximize it, harness it and use it to dig into overlooked sales areas.

“Amazon and the other on-line book retailers proved the Internet’s power to change retailing,” says Dan Poynter, Director of the Book Summit. “On the other side of this, marketing a book has become even more challenging especially with book review sections minimizing their coverage and sometimes shutting down all together. Our goal is to come together to offer solutions and find ways to work in this new paradigm. And also discuss the future of the long tail”

The 2007 Book Summit will host CEOs from publishing houses, digital printers, small publishers, reviewers, distributors and associations sharing their views on where the Internet is leading the industry and what they are doing to keep ahead of the seismic changes.

The first two Book Summits in 2005 and 2006 were enormously successful, bringing together leaders in the industry to discuss and begin to resolve issues that are changing the dynamic of publishing. Industry experts displayed increased optimism about the industry and found that short-run printing and the Internet are benefits rather than detriments to the future of publishing.

Learn more about the 2007 Book Summit: www.booksummit.com

Monday, February 19, 2007

Book Summit NewsBrief, by Dan Poynter

1. BOOK SUMMIT WEB SITE UPDATED FOR 2007. More changes due soon. See

http://www.booksummit.com/



2. WHO IS ON THE BOOK SUMMIT TEAM?
Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Book Marketing Works, LLC.

Brian is active in special-sales marketing. He conducts the Masters of Book Marketing seminars and the Book Marketing Monthly teleseminars. He is the author of Beyond the Bookstore (a Publishers Weekly book) and The Marketing Planning CD-ROM describing new ways to sell more books profitably to special-sales buyers. Brian is also the editor of the Book Marketing Matters newsletter on special sales topics. With Netsuite, he developed and introduced the Special-Sales Profit Center, the web-based, targeted-marketing system that helps deliver incremental sales and profits.

Brian has also written and self-published five books on career transition that are distributed internationally. He is a prolific writer of articles about book publishing and marketing. He is a syndicated columnist and a regular contributor to the PMA Newsletter, SPAN Newsletter and Book Marketing Update.

Brian is the host of the television series The Book Authority and has aired six hundred and fifty shows. In addition, he is the author, narrator and producer of the media-training video program You're On The Air. He also wrote and published the books It’s Show Time and Perpetual Promotion. These describe techniques for authors to get on and perform on television and radio shows.

Brian is an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and the University of Connecticut. Brian is a regular speaker on marketing topics at PMA-University and for publishing groups around the country. And he is the founder and president of the Connecticut Authors and Publishers Association.


3. WHEN THE BOOK REPLACED THE SCROLL. Great video. See
http://www.youtube.com/watch?v=eRjVeRbhtRU


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Third Annual Book Summit: Wednesday, September 26, 2007 at the Small Press Center (same venue) in New York.


See photos on past Summits as well as information on the next one. http://www.BookSummit.com



Book Summit Team
Dan Poynter, DanPoynter@ParaPublishing.com
Bill Frank, wafj@pacbell.net
Brian Jud, BrianJud@msn.com
Eric Kampmann, eric@midpointtrade.com
John Harnish, enjoyoften@comcast.net
Penny Sansevieri, penny@amarketingexpert.com
Tom Gregory, HYPERBIZ@aol.com